WORKSHOPS

WindowsWear

May and December in New York

On the road in cities around the world during the year

The three­day workshops take place in Manhattan at the WindowsWear headquarters at 349 Fifth Avenue. The workshops include classroom study and discussion time and a retail safiri through New York City. Sessions are schedued for May and December with an option for a summer session in July. All the sessions are from 10:00 a.m. to 6:00 p.m.

Topics covered will include visual merchandising and store design theories, concepts and practices along with trends and “cutting ­edge” approaches.

Raul Tovar, head of photography for WindowsWear, said, “From sketch to the window, attendees will learn every step of the process and, for example, how lighting is key for fashion windows displays.”

WindowsWear keeps an archival collection of select fashion windows and visual displays dating back to 1931. The collection provides retailers, designers, brands and creative professionals with photos for competitive research, inspiration and trend ideas over the years as they look to create visuals for today’s store windows.

WindowsWear conducts an Annual Awards celebration, which recognizes the top window displays in different categories. Each year WindowsWear showcases more than 25,000 window displays in 10 or more major fashion capitals."

Schedule

DAY 1

1. Visual Merchandising: The Communicator of the Brand
2. Attributes of an Effective Retail Environment
3. The Future of Retail: Retail’s New Paradigm
4. Visual Merchandising Trends
5. The Display Window: Projecting the Nuances of the Brand
New York City Retail Safari:
New York City is the most important brick-and-mortar retail location in the world. It is the global headquarters of many of the world’s best brands and their biggest flagship retail stores. What is created in New York City influences the rest of the world, and visual merchandisers in NYC are constantly bringing cutting-edge new stores and concepts to life. On this retail safari, you will be able to identify best practices from the classroom sessions and see first-hand how they are implemented in the field.

DAY 2

6. Visual Merchandising: Philosophies and Techniques
7. Color: The Visual Merchandiser’s Most Important Tool
8. Store Design: An Environmental Projection of the Brand
9. Lighting: The Icing on the Cake
10 Mannequins: The Quintessential Silent Sales People
New York City Retail Safari:
New York City is the most important brick-and-mortar retail location in the world. It is the global headquarters of many of the world’s best brands and their biggest flagship retail stores. What is created in New York City influences the rest of the world, and visual merchandisers in NYC are constantly bringing cutting-edge new stores and concepts to life. On this retail safari, you will be able to identify best practices from the classroom sessions and see first-hand how they are implemented in the field.

DAY 3

11. The Visual Merchandising Process
12. Visual Merchandising: History, Theory and Practice
13. Quantifying the Visual Merchandising Effort
14. Terminology
New York City Retail Safari:
New York City is the most important brick-and-mortar retail location in the world. It is the global headquarters of many of the world’s best brands and their biggest flagship retail stores. What is created in New York City influences the rest of the world, and visual merchandisers in NYC are constantly bringing cutting-edge new stores and concepts to life. On this retail safari, you will be able to identify best practices from the classroom sessions and see first-hand how they are implemented in the field.

Leadership

Eric Feigenbaum is WindowsWear’s Director of Workshops. Eric is a recognized leader in the visual merchandising and store design industries with over 30 years of domestic and international design experience. Mr. Feigenbaum is Editorial Advisor / New York Editor for VMSD Magazine. Previously, he was Chair of Visual Merchandising at LIM College in New York City, where he created the first four year BBA degree program, and the first masters degree program in visual merchandising. In addition, he was an adjunct professor of store design at the Fashion Institute of Technology. Mr. Feigenbaum is a founding member of PAVE (The Planning and Visual Education Partnership), and has served as the chair of the Society of Visual Merchandisers. His professional experience includes serving as Corporate Director of Visual Merchandising for Stern’s Department Store, a division of Federated Department Stores. He was also the Director of Visual Merchandising for WalkerGroup/CNI, an architectural design firm located in New York City. In 2012, he was awarded the industry’s highest honor, the coveted Markopoulos Award.